Sunday, November 21, 2010

Sowing the Seeds of a New Business

Getting ready to plant new seeds while still nurturing 
completed gardens is always scary but satisfying.

Starting a new business is so much like creating a new garden.  Every choice you make can be a plus or a minus in how successful your creation turns out.  When creating a new business from the ground level up, there are so many things to think about.  Things like what to name it, what the business structure should be, what it's mandate or mission is, how to finance, and even the really big question of "should I really be doing this or not?"

Some seeds sprout more quickly than the others, 
but often times are overshadowed at the end of the growing
season by the slow starters.

Planning a new business, like planting a new garden, takes faith, courage, and usually a bit of self-doubt.  "What if the seeds don't grow?"  "What if the garden gets hailed out or eaten by animals?" "What if all of my hard work gets stomped on, shrivels up, or washes away?"  These are all very valid, but negative thoughts, yet all gardeners that I know, myself included, think about them.  It's the same with starting a new business or learning a new skill.  The questions become: "What if I'm not good enough?" "What if people don't like my products?" "What if no one comes?",  "What if I run out of money?" or the ultimate "What if I Fail?"

These lettuce starts are ready to go into the garden, 
but garden's not quite ready for them yet.

For the past several months I've been working on starting a new micro-business that's very different than the service type businesses I've had in the past.  While I absolutely love designing gardens and teaching people about gardening, nature and the environment, I realized that I also needed something more.  I wanted to take this love of plants, nature and our planet and create something that would help people by giving them better choices for their skin.  Just as I firmly believe that everything we do in our gardens makes a difference to our planet, I believe that what we use and how we take care of our skin also affects the world of nature.  My solution to this desire has been to create a new line of body products, under the name "Dragonfly Dew". These botanicals and blends are made with only natural plant oils & butters, herbs, clays, waxes and essential oils.  Mother Nature gives us many things and has wonderful ways to help us with our skin, just like she helps us with our gardens.  So please join me on this new journey and I'll try my best to teach you as much about botanicals as I do about gardening for nature. - the start of a beautiful new "garden"

As the "seeds" of my new business start sprouting and the "garden" is planted with new and exciting additions it will be exciting to see how it matures and changes.  For as in any garden or business, nurturing, evaluation, and faith are all needed to create beautiful results. 


  1. I love this post! Best of luck in your new venture. I only just finished a new post (not posted till tomorrow) about comparing painting to gardening. You have some great metaphors here. I hope you will be using organic plants. . . Will you be growing some of your own? Are you familiar with Hauschka products? Good for you for taking an idea and creating a new business. I look forward to hearing about your process. The fear of failure is too often a harness that holds us back. Good Luck!!

  2. Congrats on your new business ventures..wishing you much joy and success..keep sparkling and shine on!

  3. Good luck with your new enterprise! I look forward to hearing more details. I love the logo.

  4. Good for you, Kathy! It's important for us to keep challenging ourselves. Best wishes for success in your new adventure...

  5. Dragonfly Dew is a great, memorable name! And I think the that many people are becoming much more aware of their skin...and what they put on your timing is perfect! Good Luck!

  6. Kathy, I also think the Dragonfly Dew name is simply awesome! Will you be using that wonderful indoor-set up to grow stuff for the Dew?? Hope your product is ready for the Holly Daze, and I too wish you great success!

  7. Carol,

    Thanks so much for your encouragement! I look forward to your post on painting, I'm sure it will be a good one. Yes I try to use organic whenever possible - my herbs come mostly from Mountain Rose Herbs at the moment, although I've already used my calendula I planted this summer to infuse oil olive for a soothing blend. I'm not familar with Hauschka, I'll have to look them up. And you're so right, it's hard to think about failure and getting up the courage to try anyway!


  8. How exciting Kathy! I wish you all the luck in the world and look forward to hearing more about it. I used to use Dr. Hauschka products extensively but unfortunately I can no longer afford them. They're wonderful though; you should check them out. Good luck!!

  9. South Africa has Margaret Roberts. Our herb lady. She once wrote about not using aqueous cream made from petroleum as a base. I am sure your products will find enthusiastic customers!


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